Starbucks involved the Twitter community in an online photography scavenger hunt, offering prizes of Starbucks Gold Cards for Twitterers who photographed posters from the most recent US outdoor campaign and posted them online.
The company’s social media presence gives it an advantage over competitors with gigantic ad budgets by getting fans involved indoors and out.
Starbucks received over 100 tweets regarding the contest in less than 12 hours. In turn, these responses were seen by thousands of those people’s twitter followers.
This media connection can be made even easier with the use of Digital Out of Home.
How does Twitter work with Digital? It’s Simple.
By linking your customers Twitter account to a digital billboard, the company has complete control over their message at all times.
You plan your upcoming promotional messages. It is important to have great things to say to catch people’s attention.
Starbucks can easily and effectively communicate to consumers via Twitter. For example, Starbucks could tweet a drink of the day and encourage followers to tweet their opinions on it.
“It’s the difference between launching with many millions of dollars versus millions of fans.”
-Chris Bruzzo, VP of Starbucks
