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84.2% OF CONSUMERS CELEBRATE MOTHER’S DAY
• Young adults aged 18-24, many of whom have wives, mothers, grandmothers and sisters, will spend the most at an average of $170.71.
• The 25-34 year-old age group will spend an average of $153.17, followed by 35-44 year olds who will spend an average of $145.86.

TOTAL SPENDING FOR MOTHER’S DAY IS EXPECTED TO REACH $15.8 BILLION.*

According to NRF’s 2008 Mother’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, total consumer
spending for the holiday is expected to reach $15.8 billion.

Most popular gifts for mom include:
• special dinner or brunch ($3 billion)
• owers ($2 billion)
• gift cards/gift certicates ($1.6 billion)
• clothing and accessories ($1.4 billion)
• electronics like digital cameras & photo frames & video cameras ($1.2 billion)
• personal service gifts like a trip to a favorite spa or salon ($1.1 billion)
• house wares and gardening tools ($676 million)
• greeting cards ($672 million)

The majority of consumers shopping for Mother’s Day gifts will head to:
• specialty stores (35.0%)
• discount stores (25.7%)
• department stores (28.8%)
• specialty clothing stores (6.6%)
• online (18.3%)
• through catalogs (3.4%)
The majority will invest in one major gift for mom, instead of several smaller gifts. This is largely apparent in the jewelry category: those planning on buying mom something shiny will still spend a total of $2.7 billion, compared to $2.1 billion last year.  Lamar’s Digital Display is the best medium to advertise Mother’s Day specials.  Described with two words…Simplicity and Flexibility, digital displays can be used to show a countdown with a didifferent product featured each day of the week before Mother’s Day, run special Mother’s Day menu, sales promotions, etc.   Remind your consumers to stop by to pick up the perfect Mother’s Day gift!
GO DIGITAL.