Property Crime Program Nabs Most-Wanted

July 28th, 2010 Leave your comment »

More than 110 arrests made; property crime down

Updated: Monday, 26 Jul 2010, 7:19 PM MDT
Published : Monday, 26 Jul 2010, 4:39 PM MDT

ALBUQUERQUE (KRQE) – A program to catch Albuquerque’s most-wanted property crime offenders has netted more than 100 arrests since it was launched about eight months ago, Mayor Richard J. Berry announced Monday.

“Property crimes are dropping; a lot of individuals who are doing a lot of harm to our community are being brought to justice,” Berry said.

Since December, the city has advertised mug shots of its top property crime offenders in the local paper. Mug shots are also shown on 10 electronic billboards across the metro area.

Craig Davis, vice-president of the Albuquerque Retail Assets Protection Association, said retailers have seen a drop in commercial burglaries since the mayor’s program began.

Davis credited the program for the arrest of Michael Candelaria, who was taken into custody just a couple weeks after his mug shot was shown on electronic billboards in February.

“The public realized who this guy is, and somebody dimed him out,” Davis said.

Candelaria had been wanted for years and was suspected of operating one of the city’s biggest identity theft rings.

“Burglaries, committed identity theft,” said Davis. “(He) ripped off banks, ripped off business, broken into cars, broken into homes.

“You name it, he had done it.”

Candelaria is just one of 110 of the city’s top property crime offenders arrested in the last several months.

A list of the offenders comes out every third Friday of the month.

City officials said, however, that they did not know how many of the arrests have ended in convictions. They said it’s too soon to tell because many of the suspects are still going through court proceedings.

The mayor said preliminary statistics show that home and commercial burglaries have dropped 16 percent, and car break-ins have decreased by 12 percent.

“The majority of these tips come from family members and the friends of the people who we feature in these ads,” Berry said.

But the fight to keep them off the streets doesn’t end there.

District Attorney spokesperson Pat Davis said everyone involved in the suspect’s case, including the victims, tries hard to show up to court hearings.

“Too many of these folks are repeat offenders,” Davis said. “We can bring the cops and the community in front of the judge and say, ‘Don’t look at this offender simply as a single theft or as a single burglary. Look at the breadth of what they’re doing. Look at the impact of what they’re having on the community.’”

It’s an effort that Craig Davis said seems to be working.

“The crooks are realizing that their information is being shown all around the city and people know them,” he added.

Source: http://www.krqe.com/dpp/news/crime/Property-crime-program-nabs-most-wanted

Share and Enjoy:
  • Facebook
  • Twitter
  • RSS
  • LinkedIn
  • MySpace
  • Suggest to Techmeme via Twitter
  • Reddit
  • Digg
  • del.icio.us
  • StumbleUpon
  • Mixx
  • Google Bookmarks
  • Blogplay
  • Yahoo! Bookmarks
  • PDF
  • Print
  • email

Digital Display Advertising Leads the Outdoor Recovery Across Europe

July 27th, 2010 Leave your comment »

July 21, 2010 

Digital display advertising leads the outdoor recovery across Europe. The UK is leading the way as digital revenues reach 10 per cent of out-of-home advertising revenues and growth is predicted to continue to 2012 Olympics. France and Germany are taking off now too.The UK’s developing digital out of home (DOOH) advertising market suffered a setback during the worst bout of advertising recession in Q2 and Q3 2009 to emerge by the end of the year in growth. It is expected to experience a boom in 2010. The digital OOH sector currently accounts for nearly 10 per cent of the total outdoor advertising market and its continued growth will help the market recover in 2010. Digital out-of-home formats were expected to be more resilient against the 2009 recession, especially in the UK where it is by far the most developed in Europe. Prior to the downturn the leading players had invested heavily in digital displays, particularly CBS Outdoor on London’s Underground network and the Westfield Shopping Centre and JCDecaux at Heathrow Terminal 5. However when spending cuts took effect across all forms of advertising, demand collapsed. According to Vincent Létang, Screen Digest’s Head of Advertising, “Despite being fashionable, digital display was a new and unproven format. In challenging times when media buyers must deliver ROI they reverted to tried and tested traditional media and DOOH was sidelined. At the same time many of the smaller, independent players went out of business.”

Things changed in Q4 last year when DOOH sales increased 30 per cent due to better demand and new inventory becoming available compared to the previous year. The first half of 2010 is set to experience double digit growth and Screen Digest forecasts overall out-of-home sales will see high single digit growth in 2010.

Analysis
Advertisers increasingly see digital out-of-home as an extension of ‘video’ campaigns on TV or online, particularly for brands with products to showcase such as Canon, Samsung, Fujitsu, HTC, Currys and Sky who have all used the format in June. The outdoor market will also benefit from greater expertise in creative agencies as they continue to develop techniques to maximise the impact of the digital format.

For the second half of 2010, Screen Digest expects out-of-home advertising growth to slow under economic uncertainty but the digital element should continue to outperform the sector, as it is driven by growing volumes and premium prices. For the full year 2010, Screen Digest still expects digital out-of-home to grow by 20%. Looking further ahead, the London Olympics in 2012 should herald a surge in demand and we expect to see further investment in digital displays by the major players to capitalise on being the host city.

UK is ahead of the rest of Europe in terms of OOH advertising digitisation. The share of digital revenues barely reached 2% in France and 3% in Germany in 2009. However Metrobus has just launched a first batch of 300 digital LCDs in the Paris underground and the market response has been immediately positive. Early adopters include Schweppes, Coca Cola, Guerlain, Shiseido, FIAT, Peugeot, Nike, RTL, Warner, Hugo Boss, PlayStation, Nokia (please refer to a more detailed analyst commentary on the French DOOH market, in French).

Find Out More > iSuppli | Screen Digest Advertising Intelligence Service

Share and Enjoy:
  • Facebook
  • Twitter
  • RSS
  • LinkedIn
  • MySpace
  • Suggest to Techmeme via Twitter
  • Reddit
  • Digg
  • del.icio.us
  • StumbleUpon
  • Mixx
  • Google Bookmarks
  • Blogplay
  • Yahoo! Bookmarks
  • PDF
  • Print
  • email

Florida Panhandle gets creative to lure tourists back after BP oil spill

July 22nd, 2010 Leave your comment »

By Laura Figueroa

The Miami Herald

Ten minutes is usually all it takes for Susan Estler to find an inviting beach scene, snap it with her iPhone camera, and blast it to digital billboards from Baltimore to Atlanta.

Each afternoon Estler, the vice president of marketing for the Panama City Beach Convention and Visitors Bureau, is charged with finding a postcard-like scene complete with emerald green waters, white sugary sand, sun-kissed beachgoers and, most important, not a speck of tar in sight.

By rush hour traffic those snapshots are displayed on roadside digital billboards with messages like “Our Coast is Clear,” serving as a giant-sized “Wish you were here” for those caught in traffic or cruising long stretches of highway.

“We need to show that there are still miles and miles of beaches that haven’t been touched by the oil spill,” Estler said. “I’m hoping they say to themselves, ‘Wow, everything looks fine there, let’s go, Betsy!’ ”

Panama City Beach’s digital campaign is just one example of how Panhandle communities are deploying new strategies to lure back tourists who have steered away from the Gulf Coast following the April 20 Deepwater Horizon oil rig explosion.

From organizing big beach-side bashes to tweeting time-stamped photos of tar ball-free beaches, Panhandle businesses are not only thinking about how they can salvage this summer’s depressing tourist season, but how to brand themselves for the future.

Even when first lady Michelle Obama came to Panama City on July 12 to drum up support for Gulf Coast tourism, many of the Panama City Beach business owners she spoke to during a roundtable discussion focused on ways to minimize the future economic impact of the spill.

“The message today is looking forward,” Dan Rowe, president of the Bay County Tourist Development Council, told the first lady. “To look at the Gulf Coast region and say, ‘How do we build a strong economy?’ ”

To read the complete article, visit www.miamiherald.com.

Source: http://www.miamiherald.com/2010/07/22/1741767/florida-panhandle-gets-creative.html#ixzz0uQPaPM6n

Share and Enjoy:
  • Facebook
  • Twitter
  • RSS
  • LinkedIn
  • MySpace
  • Suggest to Techmeme via Twitter
  • Reddit
  • Digg
  • del.icio.us
  • StumbleUpon
  • Mixx
  • Google Bookmarks
  • Blogplay
  • Yahoo! Bookmarks
  • PDF
  • Print
  • email