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Kinnucan’s is a retail store that caters to the college and young adult crowd. When they initially decided to try digital advertising, they had no idea how valuable a resource it would turn out to be. Three years later, they now advertise on digital billboards in several markets. The client is in total control of their advertising.  They create their own designs (usually something new every week), upload and schedule it all from their computer. Digital technology allows them to target specific demographics based on traffic types. For example, Auburn home football game weekends are especially important to them. The client raved that, “There is NO other media that can consistently reach my unique demographic weekend after weekend.”

Kinnucan’s is able to share the expense of the board with vendors through co-op. Because the technology is relatively new in the billboard world, vendors are excited
to be involved in something fresh and diverse.

“We would not continue with our campaigns on digital billboards if we didn’t have a return on our investment. The translation into sales is consistently greater than any other media in which we have participated. Digital billboards will continue to be a part of our marketing plan. We are very happy with the results.” -Crysten Martin, Marketing Director, Kinnucan’s Corporate