Mar 11, 2010 10:45 p.m.
http://krqe.m0bl.net/w/main/story/9847410/
Electronic billboards around Albuquerque are warning drivers that police will be out in force this weekend.
Public Safety Director Darren White hopes this electronic ad will help get the message across to drivers that police will catch them if they drive drunk.
“We are tired of making that knock at the door in the middle of the night to tell another family that they lost a loved one cause someone chose to drink and drive.” White went on to say, “If this billboard can prevent us from doing that for one family then it’s money well spent.”
The black and yellow sign shows A.P.D.’s new batmobile and the drunk tank, and warns drivers there will be checkpoints in the next few days, but doesn’t tell them where they’ll be.
The Sunday after the checkpoint is done, a bright yellow sign will tell drivers how many arrests were made and how many cars were seized at the checkpoint.
White says it doesn’t stop there, ‘Then it’s our hope that you end up in the newspaper as a convicted drunk driver.”
The ad space is being payed for with money made when a vehicle is sold at auction after a DWI seizure.
