LDDBlog.com

Study Finds Digital Boards Don’t Increase Accident Occurrence

nealwhitlow — Thu, 19 Aug 2010 14:29:23 +0000

VIA: The Car Connection In an article for online vehicle review magazine The Car Connection, Richard Read reports on recent findings by the Foundation for Outdoor Advertising Research and Education (FOARE) that defy the notion of a link between digital billboards and an increased likelihood of accidents for cars that cross their paths. Citing a study [...]

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Study Finds Digital Boards Don’t Increase Accident Occurrence

UPDATE: Man found in good condition (8:40 p.m.)

ssander — Thu, 29 Jul 2010 14:45:41 +0000

Sun-News report Posted: 07/27/2010 08:35:59 PM MDT Click photo to enlargeRobert Stern (Courtesy photo)«1»The 56-year-old Las Cruces man who had been missing for much of Tuesday was located this evening and is in good condition. Robert “Bob” Stern was located at around 6:30 p.m. in the vicinity of where he was last seen, near Camino [...]

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UPDATE: Man found in good condition (8:40 p.m.)

Double Digit Growth For DOOH

ssander — Thu, 29 Jul 2010 13:45:50 +0000

Adrian J Cotterill, Editor-in-Chief Kinetic, in partnership with Grand Visual, has released its second annual Digital Out of Home Handbook – a handbook that is fast becoming the ‘definitive’ guide to the digital OOH sector in the UK. The handbook is released as the Outdoor Advertising Association (OAA) reports double digit growth for digital Out of Home [...]

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Double Digit Growth For DOOH

Property Crime Program Nabs Most-Wanted

ssander — Wed, 28 Jul 2010 14:38:06 +0000

More than 110 arrests made; property crime down Updated: Monday, 26 Jul 2010, 7:19 PM MDT Published : Monday, 26 Jul 2010, 4:39 PM MDT Reporter: Maria Medina ALBUQUERQUE (KRQE) – A program to catch Albuquerque’s most-wanted property crime offenders has netted more than 100 arrests since it was launched about eight months ago, Mayor Richard J. Berry announced [...]

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Property Crime Program Nabs Most-Wanted

Digital Display Advertising Leads the Outdoor Recovery Across Europe

ssander — Tue, 27 Jul 2010 18:48:17 +0000

July 21, 2010 Vincent Létang Digital display advertising leads the outdoor recovery across Europe. The UK is leading the way as digital revenues reach 10 per cent of out-of-home advertising revenues and growth is predicted to continue to 2012 Olympics. France and Germany are taking off now too.The UK’s developing digital out of home (DOOH) advertising market [...]

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Digital Display Advertising Leads the Outdoor Recovery Across Europe

Florida Panhandle gets creative to lure tourists back after BP oil spill

ssander — Thu, 22 Jul 2010 15:26:07 +0000

By Laura Figueroa The Miami Herald Ten minutes is usually all it takes for Susan Estler to find an inviting beach scene, snap it with her iPhone camera, and blast it to digital billboards from Baltimore to Atlanta. Each afternoon Estler, the vice president of marketing for the Panama City Beach Convention and Visitors Bureau, is charged with [...]

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Florida Panhandle gets creative to lure tourists back after BP oil spill

Will Digital Billboards Soon be Shopping for You?

ssander — Wed, 21 Jul 2010 14:58:57 +0000

By Gerardsanchez – Monday July 19, 2010 – 6:27 pm What if you drove by a billboard, and the image suddenly switched from a product you’d never buy to one you’ve been dreaming of? Digital Billboards with the capability to read a person’s gender and age are currently being tested in Japan. The U.S. has digital billboards, [...]

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Will Digital Billboards Soon be Shopping for You?

Tokyo trials digital billboards that scan passers-by

ssander — Thu, 15 Jul 2010 14:21:42 +0000

Japan is developing a digital billboard technology that uses face recognition software to glean the gender and age group of passers-by. Photo/LIZ MUTHONI By AFP Posted Thursday, July 15 2010 at 12:52 Digital advertising billboards being trialled in Japan are fitted with cameras that read the gender and age group of people looking at them to tailor their commercial messages. The technology — reminiscent [...]

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Tokyo trials digital billboards that scan passers-by

The doctor will see you in 18 minutes

ssander — Tue, 13 Jul 2010 13:39:55 +0000

July 13, 2010 by Michael Schwartz Richmond’s hospitals might remember this summer as the Billboard War of 2010. Near the Staples Mill exit on Interstate 64, three billboards from competing hospitals are within yards of one another. One announces the recent merger of VCU Medical Center and Children’s Hospital. Another directs drivers to search for a doctor [...]

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The doctor will see you in 18 minutes

‘Fourth Screen’ Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends

ssander — Mon, 12 Jul 2010 15:46:12 +0000

by Joe Mandese, 3 hours ago As the category’s name might imply, health club networks are getting fitter. The audience impressions for ads running on digital screens in networks such as RMG Fitness and Zoom Fitness grew 25% during the first quarter of 2010 compared with the fourth quarter of 2009, the first quarter in which Nielsen Co. [...]

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‘Fourth Screen’ Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends